Marketing is all about delivering messages to the right people, at the right time, to get them interested – or drive their continued interest – in a product or service. Copywriting is the skill of crafting those messages for maximum impact.

I have written for a variety of audiences and platforms and consider copywriting one of my top skills as a marketer.

Client: Exponents Insta USA, Inc.

Exponents is a full-service trade show booth display house. I wrote copy for digital ads, social media posts, sales materials, and their website. The goal for the website was to make the homepage and landing pages convert at a higher rate. The majority of work was writing longer content pieces for the subscriber base, and to help with organic search rankings. All the content I wrote was to appeal to the target audience of the brand. The list below sums up the longer content pieces written to engage leads and customers.

A few examples of social media posts on Instagram

Client: The Honest Kitchen

Over a decade of my career has been in the pet industry. The Honest Kitchen is where my career focused into marketing. My copywriting skills blossomed here. I wrote emails, blogs, subject lines, sales ads, customer service content, SEO website content, and more. Below is some of the content I wrote for the brand’s famous blog.

(Click on titles to read)

Summer Kick Off Jerky & Dip Recipe for Dogs

How to observe National Good Neighbor Day – With your dog!

Introducing New Cod Beams, and Small Price Increase

All about our new Pour Overs, co-woofer approved!

Fall 2018 Packaging Changes

How to Celebrate ‘Thank A Mail Carrier Day’ 2019 – With Your Dog!

The Honest Kitchen’s Pawlanthropy 2018 Year In Review

1st Annual Honest Kitchen Product Review Awards

Celebrating Ditch New Year’s Resolutions Day 2019

Thanks givings from The Honest Kitchen staff

“Radio Pet Lady” Tracie Hotchner’s inadvertent Honest Kitchen retrospective

Meet Honest Kitchen Customer Service Lead Liz

Meet Kayla, Product Specialist with The Honest Kitchen

Meet Missy, Honest Kitchen Product Specialist

Introducing Your Cat To The Honest Kitchen

Introducing Your Dog to The Honest Kitchen