Copywriting

Marketing is all about delivering messages to the right people, at the right time, to get them interested – or drive their continued interest – in a product or service. Copywriting is the skill of crafting those messages for maximum impact.

I have written for a variety of audiences and platforms and consider copywriting one of my top skills as a marketer.

Client: Exponents Insta USA, Inc.

Exponents is a full-service trade show booth display house. I wrote copy for digital ads, social media posts, sales materials, and their website. The goal for the website was to make the homepage and landing pages convert at a higher rate. The majority of work was writing longer content pieces for the subscriber base, and to help with organic search rankings. All the content I wrote was to appeal to the target audience of the brand. The list below sums up the longer content pieces written to engage leads and customers.

A few examples of social media posts on Instagram

Exponents graphic for social media by Chris Freyer 2

Exponents graphic for social media by Chris Freyer 3

Client: The Honest Kitchen

Over a decade of my career has been in the pet industry. The Honest Kitchen is where my career focused into marketing. My copywriting skills blossomed here. I wrote emails, blogs, subject lines, sales ads, customer service content, SEO website content, and more. Below is some of the content I wrote for the brand’s famous blog.

(Click on titles to read)